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Kevin Hui, Founder & President

Kevin is the founder of Era Films and its parent company, Latitude 39 Media (www.L39M.com). Kevin leads the company in it’s vision, business, investment strategies and forming all of its key business relationships. Kevin was key to forming an exclusive partnership with Relativity Education (A subsidiary of Relativity Media) for China in 2012. The China campus for the Relativity School is currently being build just outside of Beijing to cater to the vast Chinese film education demand.

Prior to founding Era Films, he was Senior Vice President and Executive Assistant to the Chairman at Sun Redrock Group (SRG) where he headed the overall business development, investments and investor relations of the group. Sun Redrock is also the parent company to Sun Media Group, one of China’s largest private media company led by media personality Ms. Yang Lan. While there, Kevin was primarily focused on Sun Redrock’s Seven Stars Media Group where they worked on film (development, distribution and financing), media company M&A, pay TV distribution and Sports Entertainment. He had also played a key management role in building Sun Enterprises Group for SRG, now a leading real estate and marketing company in China.

Prior to his post in SRG, Kevin had founded iAdept Associates in Beijing, a consulting firm for foreign corporations and overseas investors entering or already in China. Amongst his clients were Fortune 500 companies, investment banks and hedge funds. They had expanded to offices in Shanghai, Hong Kong, Singapore and the UK. Prior to that, Kevin worked in business development for ChinaCast Education Corporation (NASDAQ: CAST), who acquired Chinese private colleges and operated the largest for-profit online education company.

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